J U L I A FW17 Art Direction / Look Book
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The JULIA FW 17 collection celebrates female friendships, bold choices and the decadence of a moment. To promote the winter collection as a season of celebrating, the art direction needed to highlight the attitude and unique textures of the pieces. Strobed lighting and ornate props and set design were used to complement the rich colors and materials of the collection. To showcase the dynamic images, a look book was created with unusual pairings, macro crops and a coated paper finish.
C R E D I T S
Client—Julia Fisher Design
Creative Direction / Art Direction / Book Design—Morgan Stephens & Rachel Roth
Photography—Andrea Larson
Videography—Allison Claire Peck
Props / Set Design— Morgan Stephens, Rachel Roth, Monica Alley
Models—Akot Riak, Alexandra Moore, Ami Beck
Hair—Kaytlyn Averill / MU—Maria Flowers
